lovestyle-hero

Lovestyle

Website Design

Lovestyle is an online aggregator of fashion offers from different Romanian sellers. The whole concept of the webpage was to promote the offers or act like a portal of inspiration. Besides this, the website also caterred to users who were looking for certain styles to shop, making the process easier to find an outfit from a combination of stores.

The Challenge & Approach

For this project I was hired to create it from scratch, with a few already well defined, researched ideas from the client.

The overall style of the website had to be clean, minimal, with a focus on the content and clearly defined categories to browse for ease of navigation.

lovestyle-website
lovestyle-website
RESEARCH INSIGHTS

After analysing competitors and business requirements, a few main problems had to be addressed: How to drive the customer from the homepage to the product page as fast as possible, how much the customer looking for a certain item can filter its search, promoting "style looks" for customers who where just browsing the website.

At the same time, the "recommendations" acted in a manner of "quality checked" products, so the customer should be able to add certain products to its wishlist.

The homepage was a crucial starting point for the overall feel & look of the entire website, meaning it was to dictate how the content will flow from the starting point.

Wireframes & Analysis

The wireframes for Lovestyle went through a few iterations before proceeding with the UI Design.

It was important to establish the information architecture, so the content was presented a bit differently than your average online fashion shop. Since this was an aggregator, the user had to be driven towards a more "browsing, just looking" behaviour, rather than shopping aggresively and adding items to cart.

lovestyle-website
UI Design
Takeaways

Working on Lovestyle made me realise how much more focus there was to be put into microinteractions and also developing different layouts for A/B testing.